WARNING!
There isn’t an easy way to do this.
But
there is a simple way. The simple way is this:
A)
Goal
Your
goal is to make $10,000 per month for six months so you can pay for higher
education—which can be broken down to a simpler “make $350 per day, every day,”
so in 30 days you will make $10,000—which can be further broken down to selling
something that will net you a profit of $350 per day. Let’s call this ‘thing’
the product.
Let
say we’ll sell the product for $697. Which means we will have $347 to make the
product, to advertise the product, to find someone to buy the product, and to
pay for the merchant account processing fees.
The
best thing for us to do is that we reduce the costs of producing the product as
much as possible so we can devote more money to finding the customer and
selling to the customer.
B)
The plan
Now
that we know the price and the advertising budget available to use, we can go
ahead and talk about the product.
The
best products that fit our requirements are information products. Products that
are created using intellectual property.
The
business plan is as follows.
1. Find something you are good at doing…
…that
you can regularly do, that you don’t even consider a problem doing. It helps if
what you are good at is related to health, money, relationships, hobbies, or
sports.
So
for health, if in your life ever you’ve been overweight and lost weight and
kept it off, this is an expertise. Or if you’ve even been able to find a
girlfriend for yourself while your friends struggled to find one, than you’ve
got an expertise. Or if you’ve discovered a quick way of making more gold in
World of Warcraft, than you’ve got an expertise, etc.
2. Find a group of people who are having a problem…
…that
your expertise can solve. These people are all probably like you, or belong to
an association that you belong to.
So
if you are a real estate agent, then the association of real estate agents can
be a group of people who could benefit from your expertise of losing weight
fast. Or if you are a welder, then there is an association of welders or
mechanics who you might be able to serve by helping them find a girlfriend,
etc.
Then
ask three people if they would buy a product to solve this problem. You haven’t
created the solution just yet, you’re just validating your idea. Ask them how
much they would pay for this solution.
Keep
doing this until you find at least three people willing to pay for your
product. This will validate the idea for you. (This is an excellent tip
shared by David
Francis in the comments.)
3. You create a product that solves a problem that
they are having
What
this means is that you write a book, create an audio program, record video
tutorials solving a problem, or a software program that we can sell for $697.
Depending
on your expertise and personal preference, you can create each of these
products overnight.
For
now we’ll take the video tutorials because they are the simplest thing to
create. You can use your computer camera and speak into the camera to record
your tutorials. Once you create the video tutorials teaching your audience how
to do what you have an expertise in, then you can go ahead and sell it to them.
4.
Create a sales letter
What
this sales letter does is share your story with your audience about how you
solved the problem for yourself. You can write this a number of ways. But as a
start, just share your entire story about how you discovered the solution.
Answer
the following questions:
1. Who you are and what you are going to share with
them?
2. How you tried everything and failed?
3. What were some methods that you tried but did not
work for you?
4. How you were finally able to figure out what you
were doing wrong and fix it?
5. How you made this into a system?
6. Why you are sharing this system with them?
7. What the system is and what it will do for them,
what are the benefits they will get, what problems will they solve.
8. What they will get in this system, what is the
product that you are giving them?
9. What is your guarantee? (Make this an unconditional
100% 90 day money back guarantee)
10.
How much money would it cost them if
they spent the time in their life to figure it out themselves?
11. How much time they can save by investing in your
solution?
12.
What is the investment that they can
get this solution for? (Try one payment of $697 and 4 Payments of $177 per
month.
13.
Why they should buy immediately?
14.
Re-iterate what results they will
get, how much they will pay today, and the guarantee that you are providing
them.
5.
Test the marketing
Once
you’ve created the sales letter, test it out with $100 on Facebook marketing or
Google Adwords—and test out the marketing too. What testing it out means is
that you spend the $100 on marketing and see how many people buy from you. Then
you take the money and re-invest it in marketing and try to:
1. Improve the marketing.
2. Show your offer to more people by increasing your
advertising budget.
The
testing means that you keep improving the marketing. You test out different headlines
to improve your conversions and get better results on your marketing.
C)
The timeline
You’ve
got the goal and you’ve got the plan. Now comes the timeline.
Spend
the first week creating the product. This product has to be
good enough. It should deliver the results that you promise. Don’t worry about
making this flashy or anything.
This
is the basic product. You can make it flashier once you’ve got the first
$10,000 in your bank. Right now, you want to get it done and get it out to your
customers. This way you can test it out in the real world. The marketing is the
most important thing.
Spend
the second week creating the sales letter. This is more
important than the product itself. If your sales letter sucks, no one will buy
your product, no matter how good the product actually is.
If
your sales letter is good, you can get your customers to at least try the
product.
Spend
the third week creating the ads. The Google ads, the
Facebook ads, or whatever you are using. The ads are what will get the sales
letter read. This is more important than the sales letter itself.
But
a note of warning: Don’t get stuck. Having a bad ad is better than no ad at
all. Get it done and test it online.
Spend
the fourth week creating better headlines and testing them.
The headlines on the ads and on the sales letters will increase your
conversions.
Spend
the second month improving your conversions, and increasing
your reach. Track everything. Track the number of people who click on your ads,
read your sales letter, and buy the products. Track everything and then see
whether you are moving up, or down.
Increase
your reach by creating a short report, or audio that you can give away for free
to your customers. This is where you will start creating a list of people who
are interested in the topic that you are teaching them.
Spend
the third and fourth month improving your sales letter, and creating a
connection. Use the feedback that you get from the tracking and improve your
sales letter.
You
can increase your connection with the people who came to your website and got
the free download by writing a newsletter to them. This newsletter is an email
that you send out to your audience every other day with tips, tricks, and other
questions that they’ve asked you in the last few months. You answer their
questions and give them free answers to the questions that they are thinking or
asking to you.
Spend
the fifth and sixth month improving your product. By now you will have
a number of customers giving you feedback about what you’re doing right and
what you’re doing wrong. Improve your product based on this feedback.
D)
The payment processing
The
first month—or until you have your first 10 customers—use PayPal. You can keep
using them for as long as you want, but once you have more customers then you
might want to think about using ClickBank, e-Junkie, or other payment
processors.
You
now have a simple four step plan that you can print, learn, and implement right
now and have an $10,000 income in the next six months.
Is
it easy? Probably not—nothing good in life is easy.
But
it is simple. Go ahead and do it right now—this is for your freedom.